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Fulfilling product design.

Your business idea has the potential to disrupt your market segment, but you fail to convey the value and novelty. What you need is a long-term design strategy based both on what people want and what people need.

Strategic design

Boid is a product design studio with expertise in creating business value by understanding the people who will value your product. With one foot in academia and the other in industry we strategise, conceptualise and realise innovation.

Deep diving design process

We enter design projects in its very first stages to identify business opportunities. The earlier we're involved and the broader brush strokes we're allowed to make, the more potential that we can deliver not only what the market wants, but what it actually needs.

Digi-physical design

What is considered an optimal solution to a problem drastically changes as you progress. We are agile and we let the process steer us to a technical solution, as opposed to settling for a solution that's convenient.

About us

We are a product design studio in Gothenburg, Sweden, consisting of a dynamic murmuration of designers and strategists. Different backgrounds with different perspectives but all of us sharing the curiosity for what's around the bend.

bd+briefcase Project

Video App for Journalists

Clipsk makes it quick and easy to create content on the go

bd+briefcase Project

Traceability for a Circular Future

Possibilities for a traceability system for electronics and their components

bd+briefcase Project

Resvinn - Less waste, more food

Methods to reduce food waste in Sweden

bd+paper Articles

Tas design på tillräckligt stort allvar inom medtech?

Through close collaboration with scientists we get an in depth understanding of the latest research and technology. Much like a water filter we take the murky water, purify it, and deliver crystal clear design.

bd+briefcase Project

WWFs Food Calculator

Managing your kitchen climate goals

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All innovation starts with a conversation.

Contact anton.grammatikas​@boid.se if you'd like to talk business or jenny.siira@boid.se for job and internship inquiries. You can also drop us a line at hello@boid.se