Strategic product design.

Our non linear methodology opens up paths that are easily missed by those with eyes fixed on the finish line. If your goal is long-term business then we need to start from square zero, what we call pre-design, long before any concept has materialised.

All you need is a goal, and then trust the process to show the direction. We collaborate with experts, we conduct a design due-diligence and we interact with users to map out where the market is going, and where in time the "market needs" and the "user wants" cross paths.

We test, we explore and we verify design principles derived from the insights of our pre-design research. We evaluate risks and opportunities to make sure the principles can stand the test of time, and we involve users in every step of the way.

When the project moves to the next phase we should have all building blocks to lay the foundation to a successful and resilient product design.

Since the insights from pre-design can lead to unexpected turns we have to be flexible in our solutions. The goal may be constant but the optimal solution to reach that goal is bound to change.

We do prototyping, vi evaluate and we iterate the concept to finally deliver a product that will let you reach your goal, and pave the way to future milestones.